Nova Pioneer Academies
The education social enterprise launched in Kenya with the mission to equip young people as leaders and innovators using a new teaching model. The focus on innovation and 21st century skills such as critical thinking and creativity was unfamiliar to Kenyan parents and educators.
The challenge was to architect a customer experience that resonated with the hopes and dreams of Kenyan parents. The team created experiential events & learning modules for parents that mirrored student-led teaching. Marketing efforts focused on engaging school principals and teachers in dialogue which gained their trust a and recommendation. Cindy Kerr led marketing team efforts in 2015/16 to launch the brand, gain national media attention, generate leads, and deliver a strong admissions pipeline.
The Work
Creating the brand identity that reflects the unique education model & learner-centered approach
Marketing to school administrators, prospective parents, and students
Building a tight enrollment funnel that took parents through a compelling journey to overcome any objections
Organizing events for prospects and students to experience the learning first hand
The Results
Exceeded expectations for marketing initiatives that led to 100% enrollment
Defined and executed a marketing strategy that developed deep relationships with educators, parents and students
Established awareness of a new education brand and obtained major media coverage on TV, radio and press