I am sharing the reading and playlist that’s informed and inspired me about structural injustice and discrimination embedded into American society. I am not an activist or scholar, nor am I making any kind of political statement.

I believe in the power of words and cinema to crack open doors that lead an individual to be transported into the experience of other worlds and minds. From my earliest memories, I was captivated by the power of story. That curiosity has guided and enriched my life experience in profound ways. There are specific books that were like beacons shining right on me at that moment and revealing the next step towards life-changing decisions and adventures.

Since 85% of B2B customers search the web before making a purchase decision, the initial impression that a user gets from your site can have a priming effect on how they perceive future interactions with your business.

In Part II, you’ll learn how your website can be an online power tool.

Forrester Research estimates that roughly half of potential sales are lost because users can’t find the information they’re looking for. You have about three seconds to answer their questions. Visitors expect immediate gratification. That means visitors should be able to review your site and answer these questions upon landing:

Is your website your company’s best 24-hour salesperson? In this new reality, we make buying decisions through online research long before we contact a company offline about products and services. We don’t walk in to dine or shop the way we used to, and that is not going to change. The same is true for business to business. In fact, 75 percent of B2B buyers say digital website content significantly impacts their buying decision. Every business should have a website that is an online power tool.

Can you afford not to dedicate resources to upgrade your website to be an effective sales tool?