Is your website your company’s best 24-hour salesperson? In this new reality, we make buying decisions through online research long before we contact a company offline about products and services. We don’t walk in to dine or shop the way we used to, and that is not going to change. The same is true for business to business. In fact, 75 percent of B2B buyers say digital website content significantly impacts their buying decision. Every business should have a website that is an online power tool.

Can you afford not to dedicate resources to upgrade your website to be an effective sales tool?

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